Quiz 3 Question
What is the purpose of a survey level test?
Narrows down the problem
What is the purpose of a specific level test?
What is the purpose of a Mastery Measure test?
Check effectiveness of instruction - tells you if how you
Bus 467 vocab part 2
A set of interrelated concepts, definitions, and propositions that present a systematic view of events or
situations by specifying relations among variable in order to explain and predict the events of the situations.
Additional Information for Exam 2
lots of hubs, easy to get to major topics, hubs are a part of clusters of a number of diff. topics; looking for
loosely clustered, no central hubs; looking for diversity of op
Quiz 1 Questions
What is a test?
A piece of paper
Write one sentence using test, assessment, and .evaluation.
I created a test to gather assessment information to make an evaluation of my students.
What does a Specific Level Test do?
A specific level test
Basic Elements of Print Advertising
Headline, Subheads, Body Copy, Visual Elements, Layout
words in the leading position of the ad
smaller than the headline, larger than the copy
the main text portion of a pri
Exam 1 Questions
Failure to listen carefully to all customers results in.
Streamlined product lines
To decide customer database construction, a company needs to consider
the nature and frequency of the.
Which of the following is not t
Exam 2 Review
Brand Experience Scale-Sensory
Appeals to one's senses such as touch or sight
Brand Experience Scale-Affective
Appeals to one's emotions such as feelings or sentiments
Brand Experience Scale-Behavioral
Appeals to one's physical and bodily ex
what is taught during instruction, measured by the tests/assessment, and defined by the objectives.
The standard or CAP on a chart
factors that can be changed through instructi
BUS 467: Customer Analytics
Fall 2016 Midterm Practice Problems
A mix of multiple-choice, true/false, matching, and short-answer questions.
It will not require a laptop or using Excel, but will involve calculations, so I recommend you bring