L7 Assignment 3: Video Case Study
L5 Assignment 3: Video Case Study
What kind of distribution plan does PetMeds use? Why does it appeal to customers?
PetMeds uses indirect online distribution. An indirect distribution channel relies on intermediaries to
L7 Assignment 4: Ethics Analysis
Why was it important for BP to stop the oil from spilling further, clean up what was spilled, repair
damages, repay business losses, and make other efforts to right their wrong?
There were warning s
L3 Assignment 3: Real-World Application
I work for an emergency alarm center and the equipment we utilize to do our job is specialized. Our
receivers receive signals via IP, POTS (Telephone) or GSM signals, they process that inform
L4 Assignment 3: Video Case Study
Why do you think Wal-Mart is implementing programs that guarantee that their prices are the lowest
and that they will match any other stores ads? How does this benefit Wal-Mart?
We're committed to
L5 Assignment 4: Real-World Application
Lesley Cadden Fall 2016
Coke, Fanta & Coke-Zero
Page 1 of 1
I spent the week paying close attention to where coke, fanta and coke-zero are offered. Fanta
was hard to find in the grocery stores however I noticed that
L2 Assignment 3 Lesley Cadden Fall 2016
Why did Frito-Lay decide to produce a 100% compostable bag?
According to the commercial Frito-Lay wanted a product that was environmentally
friendly and would not be around to trash the world decades from now like
L1 Assignment 4
Simple Trade Era
This was an era where families traded or sold their surplus to local distributors. Via Trading is a
liquidator of merchandise from department stores and specialty retailers. They supply businesses w
L6 Assignment 3: Video Case Study
Which type of adoption group is represented by the consumers in this commercial?
Promotion must vary for different adopter groups. The consumers standing in the line are obviously
waiting on the la