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MKTG 330 MARKETING CONSUMER BEHAVIOR

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    GOLDBERG, Bolton, Meloy, BAUMGARTNER,JOHAN, BOLTON,LISAELIZA, CLEMENTE,THERESA, GUPTA,SHRUTI, DaveWinterich, MALLOY,MEG, kang,charles, CASEY,RUSSELLALL, Eunice Kim, Dave Winterich
  • Average Course Rating (from 3 Students)

    5.0/5
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  • Course Difficulty Rating

    • Easy 33%

    • Medium 67%

    • Hard 0%

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    • Profile picture
    Oct 24, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would definitely recommend this class. Dave makes the class relatable, by providing countless examples for each topic discussed. The class grade is more than your exam grades, he puts a great emphasis on how much he perceives you care, making it very relatable to the real-world. The textbook is not necessary, but attendance is.

    Course highlights:

    I gained a strong understanding of the psychology behind consumer behavior and grew my understanding of marketing. I learned strong and relevant principles that will definitely help me be successful in any marketing role I pursue in the future.

    Hours per week:

    0-2 hours

    Advice for students:

    Attend class, write down and pay attention to the examples. Don't just memorize definitions, make sure you really understand the concepts.

    • Fall 2017
    • Dave Winterich
    • Yes
    • Participation Counts
    • Profile picture
    Oct 03, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This class is required for my major, but it is such an interesting class to take if you are interested in marketing. Understanding consumer behavior is an essential part of marketing and Professor Kim makes the class interesting and engaging.

    Course highlights:

    The powerpoint notes Professor Kim gives are extremely helpful and are very relevant to the information that is on the exams. The video examples she shows in class about concepts are also very helpful and help you remember different terms when taking the exam. I have learned about how the consumer thinks when going to buy a product and what factors influence their decisions.

    Hours per week:

    3-5 hours

    Advice for students:

    Going to class is essential to success. She does take attendance and listening to her go over the notes instead of just copying them from someone else is very beneficial. If you want to get the most out of the class, be engaged and participate when questions are asked and always ask questions if you are confused because Professor Kim wants you to succeed.

    • Fall 2017
    • Eunice Kim
    • Yes
    • Background Knowledge Expected Participation Counts Great Discussions
    • Profile picture
    Mar 10, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Dave is awesome! He wants his students to succeed, not only in his class but in life and their careers. He makes class fun and is able to keep his students engage. Meeting with Dave during his office hours is awesome because when he gets to know you on an individual level, you appreciate him and this class so much more!

    Course highlights:

    I learned so much about the basic concepts of marketing. I also learned how to apply what I have learned to the bigger picture and bigger examples in the real world. I feel confident now, after his course, that I can apply what I have learned on a larger scale.

    Hours per week:

    3-5 hours

    Advice for students:

    Just go to class and go to his office hours!!! He wants to help you!

    • Fall 2015
    • DaveWinterich
    • Yes
    • Great Intro to the Subject Go to Office Hours Great Discussions

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