MARKETING
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MARKETING Documents

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MARKETING Flashcards

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  • 83 terms

    Term:

    Exporting is a viable international entry strategy when the firm:

    Definition:

    lacks the resources to make a significant commitment to the market

    • B2b
    • 83 terms
    • Vocabulary for B2b. Find, create, and access Marketing, product market definition, flashcards with Course Hero.

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