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  • 71 terms




    the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

    • MKTG 350
    • 71 terms
    • Vocabulary for MKTG 350. Find, create, and access Marketing, Customers, flashcards with Course Hero.
  • 29 terms


    Hard Constraint Management


    1. Establish one fixed price, then sell to customers on a first come-first served basis until they have exhausted their supply of products. 2. Allocate the limited supply to selected customers who meet established criterial (i.e they are colvumer buyers repeat buyers, or they hold other favored buyer status.) 3.Raise prices until demand is reduced sufficiently to equal the available supply.

    • apple
    • 29 terms
    • Vocabulary for apple. Find, create, and access real time, Sherman Antitrust Act, chat room, federal antitrust legislation flashcards with Course Hero.

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