THE HUMAN RESOURCE MANAGEMENT OF MARRIOTT INTERNATIONAL
The Human Resource Management of Marriott International
A. Westmoreland, D. Burdette, F. Freajah, J. Rafferty, K. Kennedy, P. Fiesta
University of South Carolina
THE HUMAN RESOURCE MANAGEMENT OF MARR
134.A palindrome is a word or phrase that reads the same whether read from right or left (e.g. madam).
Originally, Marshall was unaware of the term. However, once he read an article about palindromes for his
English class, he saw the term three more times
33. IAmy is an avid mystery reader and has decided to purchase a mystery book for her best friend. Since
the two friends enjoy the same types of mysteries, Amy knows exactly which book her friend would like.
When Amy was scanning her memory for various my
168.A favorable attitude toward and consistent purchase of a single brand over time is referred to as
A. brand bias.
B. brand discrimination.
C. brand loyalty.
D. behavioral loyalty.
E. consumer allegiance.
169.Brand loyalty refers to
A. a person's refusa
88. Consumers accompanied by children
A. purchase twice as much as they normally would if shopping with adults.
B. purchase about 40% more than when shopping alone.
C. spend more than when shopping alone to mitigate feelings of guilt about their children'
20. Ducti is a small company that manufacturers duct-tape wallets. Ducti founder, David Pippenger
discovered there is a large demand for the wallets and watches that Ducti sells. In fact, its product line
has expanded to include bags as well. Clearly, som
114.According to Figure 5-5 above, "A" defines what level in the hierarchy of needs?
115.According to Figure 5-5 above, self-fulfillment is an example of the highest-order n
147.The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there
may be negative consequences is referred to as
A. a negative antecedent.
B. perceived risk.
C. temporal uncertainty.
D. spatial uncertainty.
154.The process of developing automatic responses to a situation built up through repeated exposure to it is
referred to as _.
A. perceptual learning
B. retentive learning
C. functional learning
D. motivated learning
E. behavioral learning
161.If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold &
Flu and Tylenol P.M. based on behavioral theory, this strategy is an example of
A. selective comprehension.
B. selective retention.
C. stimulus genera
174.If you hold a personal value of being thrifty, then you will probably have a positive _ toward
automobiles with good fuel economy.
175.A consumer's subjective perception of how a product or br
180.Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.
Prior to doing so, few consumers considered cola freshness an issue. Pepsi is trying to change consumers'
attitudes toward Pepsi by
A. changing bel
191._ is a VALS group that looks for products and services that demonstrate success to their
192._ is a VALS group that would be the most likely to read business and news magazines.
204.A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects
of personal influence that are important to marketing are _ and word-of-mouth activity.
A. parental guidance
B. peer pressure
C. opinion leadership
210.People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are
referred to as
A. action-oriented consumers.
C. opinion leaders.
D. social classes.
E. reference groups.
211.Reference groups r
186.The Values and Lifestyles (VALS) Program
A. helps consumers make healthier life style choices.
B. helps marketers identify consumers interested in mental and physical health products and services.
C. reduces costs in the insurance industry by educatin
141.Retailers can reduce problems associated with selective retention by
A. hiring well-known celebrities to sponsor their products.
B. using a more convoluted store layout.
C. providing brochures for consumers to take home.
D. adopting advertising campai
95. Consumers with credit cards
A. are less influenced by physical surrounding than those who pay by cash or check.
B. are less likely to make major purchases since they fear excessive debt.
C. purchase more than those who purchase with cash or debit card
The actions a person takes in purchasing and using products and services, including the mental and social
processes that come before and after these actions, are referred to as
A. customer conduct.
B. market research.
C. consumer behavior.
14. According to Figure 5-1 above, "A" represents which stage of the consumer purchase decision process?
A. purchase decision
B. information search
C. problem recognition
D. alternative evaluation
E. post purchase behavior
15. According to Figu
27. In which stage in the consumer purchase decision process would a consumer ask, "Is installation included
in the price of this HDTV?"
A. problem recognition
B. information search
C. alternative evaluation
D. purchase decision
28. The Ford
51. In Figure 5-2 above, a number of factors are listed, such as retail price, display, navigation, voice quality,
and battery life for several cell phone brands and models. These factors are the typical _ for
58. Melissa has just told her supervisor, "I'm so glad I bought the Motorola RAZR2 rather than those other
cell phones I was considering. I can do my e-mail, access my music, and even search the Internet with it.
It's like having a mini-computer in my poc
64. Steve Walker was happy with his newly purchased laptop. It had all the features he wanted, including
wireless capability and a DVD drive. In addition, the $1,200 price tag was reasonable. As he was taking
the computer out of the box, Walker noticed an
76. Which problem solving variation would likely be used for clothing, sheets, towels, or electric can
A. routine response behavior
B. limited problem solving
C. extended problem solving
D. simulated selection
E. integrated problem solving
82. The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people
to buy a market leader like Perrier brand water instead of one of the numerous other brands displayed on
A. avoid Perrier brand sto
47. When purchasing a computer, factors the consumer considers prior to purchase are called _,
which represent both the objective attributes of a brand and the subjective ones used to compare different
products and brands.
A. hot buttons
100.In Figure 5-4 above, "D" represents the _ influences that can affect the consumer purchase
E. marketing mix
101.In Figure 5-4 above, "E" represents the
A. consumer purchase
71. NetJets is a company that offers 1/16 or more ownership in a jet plane for a price beginning at $325,000.
It gives the purchaser privacy, convenience, and flexibility as well as saves them time since the plane is
available with four hours notice. This
107.Those needs that are represented by the need for achievement, status, prestige, and self-respect are
referred to as _ needs.
108.An Acura automobile ad is headlined by a quote from