Cameron Little Sea Shepherd Conservation Society firstname.lastname@example.org
Sea Shepherd Conversation Society "Cove Guardians" Taiji Dolphin Defense Campaign Fact Sheet
CAMPAIGN DESCRIPTION: "Cove Guardians", is an international defense
Op. Ed. means "Opposite to the Editorial page" in the newspaper.
Opinion pieces should be 40% opinion and 60% fact. Your opinion should always be
based on fact.
Proposing, advocating, arguing - you have to have a point of action.
3 Good Rea
More from "Writing Tools"
- Fear not the long sentence. You can have a longer sentence as long as it's clear. It helps if the
subject and verb come early in the main clause of the sentence (right-branching sentence)
- Dig for the concrete and spec
Writing Web Content
Jakob Nielsen's rule: "People read 25 percent slower on screen; we owe them at least 25
Orientation (ease of navigation)
Write concisely. No more than 20 words per sentence.
Information people can act on will always be important.
Remember that quotes carry your strategic message. They should have value.
No form really exists.
The hardest part is the lead. How do you get the reader started on th
- The subject line of an email pitch must cut through the clutter of countless other emails
by your targeted journalist or blogger.
- HAVE A GOOD PROFESSIONAL RELATIONSHIP WITH WHOMEVER YOU ARE
Part 1 of 4: Start a Lead t
How did you originally hear about the project?
My sorority sister called me one day and asked me if I was interesting in meeting with a man
who needed a public relations student on his new fundraising project. Knowing that I needed
experience and resume m
What makes a story?
Has to have some a characteristic of news. Can you move back and forth between the narrative
and quotes to produce a good story?
3 direct quotes at least.
"Writing Tools" by Roy Peter Clark
"The Glamour of Grammar"
Tools from "Writing
Random Info about Persuasion
- A person with high involvement with an issue wants more information, more details.
- A person with low involvement will pay more attention to a funny message that to more
- Biased sources are less likely to be believe
VANE: verb = affect; noun = effect
News Release, step by step
Lead on new hire/promotional:
X company announced today that (name of person) has joined the company (or been promoted
to) (their title).
(name of person) has joined X company (
October 2, 2012
Bryan Cameron Little (803) 555-5555 email@example.com
YEAR THREE OF THE COVE GUARDIANS DEFENSE CAMPAIGN MORE DANGEROUS THAN BEFORE
COLUMBIA, S.C.- The Sea Shepherd Society begin their third year in Taiji only to come across a police for
Cameron Little Professor Sisk Jour 436 Dec. 4, 2012 Public Engagement Overview: To begin the layout for the 10X12 booth the group will set up a Sea Shepherd Society banner in the back of the layout hanging about 10 ft in the air for the college/university
Public Engagement Project Due December 4/5: This project asks you to take the work you've done with your brochure and form a more comprehensive idea of the situation. Think about the scenario that you developed for your brochure were you handing this out
Oct. 28, 2012 Hey Kelly, As of last week volunteers in Japan have managed to sustain 20 consecutive "no kill" days, of many species of whales and dolphins. This has been a record number of days since the start of this campaign in 2010 but was assumed to b
Cameron Little Professor Sisk Pitch Letter Oct. 16, 2012 Hello Anne, Just two weeks ago fishermen in Japan were on the hunt for over 20 innocent pilot whales. While many of these whales are driven into the killing cove others suffer in the nets and traps
Cameron Little Professor Sisk I Comm Week Oct. 12, 2012
What was the title of the presentation? "A Better Place" Who was the speaker? (Note: some sessions have more than one speaker.) Denise McGill and Dr. Buz Kloot and your mom introduced Mrs. McGill Wh
FOR IMMEDIATE RELEASE Feb. 23, 2012
Contact: Cameron Little J202 Student Email: firstname.lastname@example.org Phone: 843-575-5211
INCIDENT AT LOCAL RESTAURANT CAUSES CHANGES IN ITS MENU SYRACUSE, NY- Located at local restaurant Bon Apptit, a woman was injured beca
MOS Campus Issues Corrections
South Carolina officials AFFECTED by Obamas plan for federal funding
A promise made by President Obama to lower college tuition rates, is causing
concerns with South Car
Part 1 of 6: Begin With a Teaser Headline (optional)
A teaser headline appears in the upper-left corner of the page, generally above the date and
Teaser headlines usually use a different type face, and often in a di