Review for Exam 1
This exam review guide is designed to guide your studying for Exam 1it is NOT designed to give you all of the exact
questions and/or answers for the exam. This exam review covers only items on the PP slides, but you
Very different from the U.S.
Main religions practiced are Christianity,
Hindu, and Muslim.
Live off the land
Fish and native fruits
Cultural Proximity Cont.
Land for the most part is undeveloped
Exam 2Review Guide
Retailing in Developing Countries
How can companys judge the level of development of a country?
- Macro environmental factors, countrys income, purchasing power of people, growth of target
market, stage of development
Strategic International Retail Expansion
1. Mature home market with low growth potential
- Four life cycle stages of retail formats:
- companies who have reached maturity & decline