1.) The population of my student satisfaction survey is USC undergraduate students with the
sampling frame being the Darla Moore Business School and the Public Health school.
2.) The best way is by going to the school itself, asking studen
1.) The unit of analysis in quantitative research is quantity. Researchers typically use this
measurement to represent communication phenomena as amounts, frequencies, degrees,
values, or intensity. Then the research is compares and relate it using descri
J332 Notes cont:
A survey is a system for collecting information (an observation/measurement tool).
-By asking questions, with a questionnaire, researchers collect data that can be used to describe and/or
explain human cognitions and behaviorssuch concept
Descriptive Statistics: Researchers compute a set of numbers called descriptive statistics that are used to
convey essential basic information about each variable and the dataset as a whole.
The three key measures for descriptive statistic
Question 1: As a student I could conduct or use research as a part of a project in class, as an professional
I could use It as a part of my job which may require employees as an executive or managerial position
1.) A self-administered survey, is one of the most common forms of survey and is in written form. In
this type of survey, individuals read and select a response on their own. They can be done
through email, mail, at work or at home, or through online soft