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MKTG Documents

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  • 71 terms

    Term:

    marketing

    Definition:

    the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

    • MKTG 350
    • 71 terms
    • Vocabulary for MKTG 350. Find, create, and access flashcards with Course Hero.

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