Consumers can often be their own
worst enemies !
Consumers desires, choices, and actions often
result in NEGATIVE consequences to
themselves and / or to society.
Social pressures, a cultures value of money,
1. Which of the following values would be most critical for the success of a new anti-bacterial
grocery cart handle?
2. Which term describes consumers' purchase and use of automobiles, homes, yachts, clothes,
and so forth primarily to demonstr
Johnson College of Business and Economics
University of South Carolina Upstate
SBAD 351 Consumer Behavior
Fall, 2015 Online
Dr. Rosalind Corieri Paige
#245 George Bldg.
Spartanburg, SC 29303
EXAM #3 Study Guide / Exam Review
Consumer Behavior MKTG 351
Questions on the exam will be comprehensive from Chs. 1 15 in the required Consumer
Behavior textbook for this course.
Questions from Exam #1 and Exam #2 will be NEW questions, yet still coverin
Exam #2 Consumer Behavior
Chapter 6: Households
The Influence of household on Consumer Behavior
Types of households dont get real specific on this . . . this will be VERY general, common knowledge
The Household Life Cycle and how it influences
Review for Exam #1, Consumer Behavior MKTG 351
Note: This is just a brief overview and not the complete content of the textbook,
which is required reading. The Power Points are also not a complete presentation
of the content of the textbook. Neither an Ex