Question 1: Take the importance points for each toothpaste attribute (e.g., freshens breath, low
price, prevents cavities, whitens teeth, good taste) and insert them in the wi column of the upper
matrix (look on the last page attach
April 21, 2016
Augustine Medical, Inc.
In 1987, Dr. Scott Augustine, an anesthesiologist from Minnesota founded
Augustine Medical, Inc. Their goal was to develop and market products