CHAPTER 6 COGNITIVE DISSONANCE THEORY
Cognitive dissonance is the feeling of discomfort
resulting from inconsistent attitudes and thoughts (cognitions)
and behaviors. (example: election season)
People are motivated to reduce dissonance and will:
40 mulitple choice
Know the models thats a good example of this model.
(be able to describe and apply them pick out features)
Know the definition of communication (from textbook)
SIT and CDT
o Break them down
o What tradition?
CRITICAL THEORY (Miller Chapter 5)
Critical theory is about critique and power
Hegel, Weber & Marxoh my!
Substructure economic structure (ex: in the U.S.
Modes of production what opportunities are
Means of produ
Is this theory a more critical interpretive theory or critical
post positivist theory?
Critical Theory know it really well
Hegemony dominant group
Cultivation Theory how to position it, assumptions
Cultivation Theory: Post Positivist Theory
Cultivation Theory - cultivates ideas about race, gender, etc.
Examines long term effects of television. Focuses on television.
George Gerbner social scientific communication scholar
Media effects studies (1960
DeCartes and Cartesian Dualism you have the external
world and object and internal world and subject the only
way of knowing is the object that can be measured
I think therefore I am.
Immanuel Kant and German Idealism
Symbolic Interaction Theory
How do humans in concert with one another, create
symbolic words? And how do these worlds shape human
How do we use language to shape society and how do they
in turn shape us?
What is the true relationship between
Communication - any available means of persuasion (Aristotle)
Surfaced from Aristotles The Rhetoric
The Rhetoric was Aristotles response to issues with teaching
practices regarding public speaking (He believed we shouldn