Surrounded by type. encounter it everyday billboards, in newspapers and
magazines, on the web and in your mailbox.
Although type allows you ti communicate messages to other people, there in no
guarantee that the.
type can work to satisfy severa
if working with black and white use black and white
Royalty free - not unique no limiations on their usage generic look
similar to royalty free pay for usage
commissioned - hiring someone to make you a o
images in words stripped down to simplest form.
graphic reduction - taking an image down to its simplest form while preserving its
ability to be recognized.
ideogram/ideograph - a pictorial image or symbol that represents an idea or
logo - a
unity - overriding principle that is served by all the others, the control of variety. a
sense of oneness of things belonging together and making a coherent whole.
variety - necessary to create visual interest. too much will cause confu
- variations of he principles. - economy, tension, direction, density, harmony,
discord, focal point, theme, and motif
ecconomy - the idea of distilling the design to its most essential parts while
striving to be sensitive to visual r
Imagery in Design
Representational imagery - photo or illustration do a good job of arousing
curiosity but if often to complex to serve as effective means to communicating
universally understood information at a quick glance
logos are used to identify pro
matching and true and false fill in blank
text functions as design element as well as type.
2 main categories of type text and display
symmetric - equally distributed
Egyptian - called squared serifs heavy slab like serifs
justified - tex
Legibility Versus Expression
two main types of type face
creating a mood? or getting the message across?
expressive fonts dont kern as well, only come in one style
legible fonts often come in bold cond. etc.
newspaper uses legible fonts for body and headl
flush left/ragged right
flush right/ragged left
type as design element
can be used to guide the viewers eye or connect different elements
need to challenge the viewer to remember the design.
make them interested to keep t
ELEMENTS OF DESIGN
color contrast line pattern shape size space texture and typography
shape - figure or form, possess width and length; dimension and configuration
determines its meaning
space - an area activated by other elements.
actual space - area de