I. Current Situation
A. Current Performance
For Rosetta Stone, 2009 saw an increase in total revenue of almost 43 million
dollars. Total stockholders' equity increased by 97.8%.
B. Strategic Posture
1. Mission: Rosetta Stone's mission is to change the way
Opportunities - O
1. Popularity of organic
foods and the "healthy"
2. Potential economic
growth could drive
customers who can now
afford organic foods to WF
3. A buyer's real estate
market allows for expansion
Strengths - S
Economy still not very
Rising food and AG prices
Higher fuel prices
advances in shipping
development of specialized
development of food
advances in packing and
MGT-4960 Quiz 2
1. The environmental analysis that looks at the natural environment plus four aspects of the societal
environment is called the _.
a. Five forces analysis
b. PEST analysis
c. Opportunity analysis
Team Contract - Blue Barracudas
The Blue Barracudas is a team formed for the duration of the Spring semester of
2013 at Belmont University. The goal of the Blue Barracudas is to work together in the
context of Francis Daniels' Strategic Management class.
1. Retrenchment - Turnaround - Contraction
The turnaround contraction emphasizes improvement of operational efficiency and is
probably most appropriate when a corporations problems are pervasive, but not yet critical.
Evaluation and Control
Goal #5: Improve communication between upper management and lower-level employees and
Objective: Improve communication between upper management and lower-level employees and
volunteers through an open-door policy by the