Read some advertising copy, especially the stuff that's disguised as a news item. Pick a really
good one and pick a really bad one.
Then, write a paragraph explaining why the good one is good and the bad one is bad. In your
analysis, don't be a consumer,
(Scenario 2 Improvement) You are hired at the (as in only) marketing person for the
international storytelling festival. You need to develop a low cost (under $10,000) plan to
show to the board. Write a one to two paragraph overview of your plan.
Tell me where the trends are headed in terms of digital marketing. What will be hot? What
will be not in 2016. Then, explain what analytics will be associated with the new, hot areas
of digital marketing.
In digital marketing, the only constant is change.