Discussion Social Publishing
1. Why do you think brands fail at sponsored social?
One reason brands fail at sponsored social is because many times, consumers see
sponsored social media as simply a paid advertisement. If these sponsored ads are not handled
What is web analytics?
At the highest level, web analytics are data gathered through the use of many different
tools to understand a websites effectiveness and impact on end users. Its a loaded definition
with lots of avenues to explore. For any business
Read some advertising copy, especially the stuff that's disguised as a news item. Pick a really
good one and pick a really bad one.
Then, write a paragraph explaining why the good one is good and the bad one is bad. In your
analysis, don't be a consumer,
(Scenario 2 Improvement) You are hired at the (as in only) marketing person for the
international storytelling festival. You need to develop a low cost (under $10,000) plan to
show to the board. Write a one to two paragraph overview of your plan.
Celebration of Knowledge
It has been argued that social media has actually made us, as humans, less social.
Note the following statement: A.question.emerges around the social impact of social
media and whether they, in fact, connect us online by further s
1. The Consumer Decision Process (CDP) has been a long-standing, traditional, consumer
behavior model. Our text discusses this process in the online environment with a visual on
p. 175. However, this article introduces another level of how technology can
Seek a brand video that went viral or is currently going viral. (Class appropriate, please!)
From a marketers perspective, how do you think the brand benefits from the components
of social community (share, socializing, conversing)? Please post the link t
Discussion Measuring Social Media
1. Pick a favorite brand or company or your current employer. If you were the marketing
analytics manager for the company, which of the 3 (activity, interaction, or performance)
would you concentrate and why?
Tell me where the trends are headed in terms of digital marketing. What will be hot? What
will be not in 2016. Then, explain what analytics will be associated with the new, hot areas
of digital marketing.
In digital marketing, the only constant is change.
Discussion Social Entertainment
Access the Oculus Rift website at http:/www.oculusvr.com and take a look around. Watch
some of the videos under the Product tab and then answer the following:
1. How does technology like Oculus impact game-based marketing?