Discussion Social Publishing
1. Why do you think brands fail at sponsored social?
One reason brands fail at sponsored social is because many times, consumers see
sponsored social media as simply a paid advertisement. If these sponsored ads are not handled
Celebration of Knowledge
It has been argued that social media has actually made us, as humans, less social.
Note the following statement: A.question.emerges around the social impact of social
media and whether they, in fact, connect us online by further s
1. The Consumer Decision Process (CDP) has been a long-standing, traditional, consumer
behavior model. Our text discusses this process in the online environment with a visual on
p. 175. However, this article introduces another level of how technology can
Seek a brand video that went viral or is currently going viral. (Class appropriate, please!)
From a marketers perspective, how do you think the brand benefits from the components
of social community (share, socializing, conversing)? Please post the link t
Discussion Measuring Social Media
1. Pick a favorite brand or company or your current employer. If you were the marketing
analytics manager for the company, which of the 3 (activity, interaction, or performance)
would you concentrate and why?
Discussion Social Entertainment
Access the Oculus Rift website at http:/www.oculusvr.com and take a look around. Watch
some of the videos under the Product tab and then answer the following:
1. How does technology like Oculus impact game-based marketing?