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MRKT 301 Intro to Marketing

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    • Profile picture
    May 15, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Prof. Schwartz is really great and gets her students interested in marketing, even if this is the first time we've ever studied it or if we have no desire to learn about it further (that usually changes by the end of the semester though!)

    Course highlights:

    Professor Schwartz expertise lies in digital marketing and media, so even though this was an introductory class, we ended up learning a lot about about how big data has made marketing an even bigger, more personalized part of customers' experiences, which was really interesting to me.

    Hours per week:

    0-2 hours

    Advice for students:

    Take the Honors section if you're eligible so you have more face time with the professor (otherwise, she teachers two really big sections simultaneously through a video screen, so it's hard to really interact with her.)

    • Fall 2016
    • Schwartz
    • Yes
    • Great Intro to the Subject Group Projects Participation Counts


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