10/10 Mediated Communication Notes
Movie: The Joneses
WOM (Word of Mouth)
- Informal, non-commercial, oral, person to person communication about a brand, a
product, or a service between two or more consumers.
- Product information transmitted by individua
10.3 Mediated Comm Notes
The Social Translucence of technology (STT) framework compared computer mediated work
environments with real work environments. STT argues that when people interact in the physical
world, they use social information to guide their
Topic: Social Response to Technology
Nass et al claim that when someone is presented with physical cues that are related to
fundamental characteristic, individuals automatically respond socially.
Social Facilitation Theory