Advertising has shifted from rational adults to children, but is there an age of consent?
They are trying to reach and communicate with kids from an early age so they can establish
lifelong brand loyalty
Includes spaces of childhood, w
I Advertising, Gender, and Sex
What's Wrong with a Little Objectification?
I start this paper with an assumption: Advertising is a very powerful form of social com-
munication in modern society. it offers the most sustained and most concentrate
Wabash, Indiana, is the rst city
to use electric streetlights. and
Cleveland, Ohio, runs the rst
electric streetcars; a year later,
Edison turns on the lights in New
York City. advertisers in the 18905.
The half-tone screen process
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Week 1: Early History of
Consumer Media Culture
Keep in mind
Consumption Refers to both
ideology (values) and to material ($
Consumers Individuals who
engage in consumption
As opposed to audience or citizen
CMC Study Guide Final Exam
1. Kidspace refers to
a. A mall ride that simulates cosmic travel.
b. Childrens intimate zones (e.g. schools, rooms, heads).
c. A store that bars parents from entry.
d. An early version of Facebook.
2. Juliet Schor
How different health professionals define health, illness and disease.
Everyone has different definitions for health disease and illness!
How are all these terms related?
Health-most desirable, where we always want to return to
Know eras and techniques
Short answers with visuals
Men and advertising
- Body image
- Get big fast
- Pressures to perform
- Emphasis on grooming
- You h
January 17th, 2012
Brands were different back in the day - usually a cartoon, and wed go into their world
(such as McDonalds) ~ we knew it was a fantasy
Ads today come into our world - think of the creepy BK commercials with humans,
Toxic Sludge - PR firms are largely invisible. local news is largely PR. PR began in WWI. Ivy Lee one of the founding fathers of
PR. Emphasized honesty and openness and gave a positive image, even if all the above were false. One way flow model. Edward
Week 3: The Language of
Consumer Media Culture
Language of Ads
are ads composed and
1) Every aspect of the ad is significant
2) The more you know, the more you
may seem d
Consumption- refers to both ideology of values and to material
Consumers- individuals who engage in consumption
Is art an advertisement?
- They are not by accident
- Both are informed by current social values
- Art does not police you, and w
Rise of the consumer culture
- Changes in values
- Emphasis on consumer as a person and the type of life they want to live
- Ads become advisors and coaches in times of insecurity, and there was a lot for
you to be insecure about
- You have to keep c
- Bang for your buck, multifunctional
- Ex: ivory soap (lowest price in 17 years)
- Value- Job insecurity (health)
- Your health is worth it in a time where things are so precarious, why
disregard your health
Advertising as Dominant System
- Where is the resistance?
- Other dominant systems have had their oppositions
Logo and Material Conditions
- Free-floating brand depend on making sites of production
- Alienation between worker
Diversity did not quickly apply to other groups
Still recent / relevant
Ha ha we get it it's inferior to witness
Gender and race- intersectionality
- Rituals of subordination
- Woman is exotic
Race was entertaining to people
- Children getting into trouble
- Set of people who were uncivilized
- To be productive = serving white people
- Ex: gold dust twins
- They did ur laundry
- Dirty doing the cleaning for you
Local Woman Suffers In Bar Explosion
SEA BRIGHT, N.J. Feb. 26 A gas explosion at a nightclub here left two people in
critical condition and three others injured Tuesday afternoon when a natural gas supply line was
accidentally cut by construction workers.