Pretty easy, overall.
Professor Schwartz is great and really gets student engaged in her material, even if this is the first time we're learning about marketing and have no desire to study it further (that usually changes by the end of the course!)
My favorite aspect of this course was all of our conversations on how big data is changing the way marketing and ads are being integrated into customers' experiences to make them more personalized and spot-on.
Hours per week:
Advice for students:
If you participate, you can take the conversatino to interesting places and learn a lot more about marketing tahn just TV ads. Plus, it counts toward your grade! Take the Honors section if eligible so you have more time to engage with the professor.