Homework 1 (HW1): Organizational Reputation: A Critical Assessment of a Business
Organizational Reputation and Representation (192:366)
*Due date extended from midnight Feb 4 to Friday, Feb 6 @5pm.*
1. Review last weeks lecture and readings.
2. Read the c
Organizational reputation and representation go hand in hand. They are related to one another
and play off one another. Organizational reputation is the identity of the company. It is how they are
viewed by the public. This comes from how the