April 21st 2015
Justine Sacco tweeted about some stupid shit I hope I dont get aids jk im white.
- Gets RTed like crazy and she is the most hated person.
Why do we shame people?
Panopticon Prison or surveillance structure idea behind where you always
May 8th 2015
Authenticity is a prominent theme in the realm of promotional cultureone that
encompasses almost every aspect of it. From branding, social media, activism, to even
counterculture, authenticity plays an active and increasingly i
Keywords Assignment #2
1. What is Native Advertising?
A type of advertising that incorporates paid content into regular material such as
articles, tweets, or blog posts. As John Oliver put it during his show, it can be
compared to a form of t
Promotional Culture Final Exam Review
Wed, May 6th 5pm Friday, May 8th 9pm
1500 word ESSAY
5 key themes
1. Being Remembered / The Right to be Forgotten
-European Court of Justice
Keywords Assignment #3
1. What is commodity activism? Please provide an example. Commodity Activism is a
type of contemporary marketing strategy that blends social or political movements with
consumerism. Marketers utilize a social issue to p
5. Related the definition to the course. Semiotics is study of signs and symbols and
how they produce meanings.
Idelogoy we all agree that University is about higher education and that itll get you
a job. The set of beliefs and values that we all share. S
Appropriation to collect, to borrow from other source. What we do forexample
during a research paper. How people borrow from social world and go into real
world. To make a connection with taco bell and football -example.
Media text we dont know Jennifer L
March 26, 2015
Theme: Authenticity and Promotional culture
Reading: Rob Walker, The Brand Underdog (NYT)
Key Terms: authenticity; commodity activism; empowertising; counterculture;
A-ron is trying to talk about being cool. He thinks of himself as very coo
March 31, 2015
Net Neutrality everyone should have same right to internet. Open equal internet
for all people. Internet providers are a sorting provider. (video) if want Netflix, it is
10 packages, and the companies like verizons are the vans that deliver
April 7, 2015
The Sharing Economy?
Douglas Atkin director of community Atkin Culture of Brands book People who
buy apples will always buy apples and if you try to take away the brand someone
they will still always love it.
Cult brands- how people love som
What is Authenticity?
Authenticity has been transformed into a market category find ways of putting
authenticity into the market place. We want to pay more for things we think is
- Market has taken advantage of the fact that we like authentic t
April 14, 2015
Priming a way to set something up
Brand Priming Can brands elicit a particular behavior or emotion from
- Brands are linked to cognitive behavior as well as goal-oriented behavior.
- Cognitive perception- behavior link
- Goal bas
March 24th - AFTER MIDTERM SWAG
Authenticity- native, origination, more individual, genuine
Inauthentic not part of the culture, mannerisms, when youre in the city and people
say are you from there.
NORMS - Perception is Key
What is cool
Promotional Media - Keyword Assignment #1
Data brokers: Companies specialize in the gathering of ones personal data via online presence
to then sell and trade with retail companies, advertisers, and other firms. The data is collected