Mini Case: TransSprech, A.G.
1. TransSprech has a great marketing mix so far. Its strategy for its product is to use
what's already out there, what the customers already know. They kept the
phones similar to the ones their competitors sell bu
MiniCase: Fondren Publishing, INC.
1. After the merger with Bronson, Fondren should organize their structure by
customer type because there are different focuses. Agents can specialize in
their field and more reliable for information. An advantage to doin
Mini Case: Rising Action Bakery and Power Flour, LLC
1. The first stage of the organizational buying process can be identified at Rising
Action with Nimish Patel, a purchasing manager. He is concerned that the
company will have trouble mainta