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MARK 350 Consumer Behaviors

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  • 78 terms

    Term:

    social identity theory

    Definition:

    theory that argues that each of us has several "selves" that relate to groups

    • Mark 350 chapter 11
    • 78 terms
    • Vocabulary for Mark 350 chapter 11. Find, create, and access flashcards with Course Hero.
  • 71 terms

    Term:

    discretionary income

    Definition:

    the money available to a household over and above what it requires to have a comfortable standard of living

    • mark 350 chapter 12
    • 71 terms
    • Vocabulary for mark 350 chapter 12. Find, create, and access flashcards with Course Hero.
  • 43 terms

    Term:

    subculture

    Definition:

    a group whose members share significant beliefs and common preferences

    • mark 350 chapter 13
    • 43 terms
    • Vocabulary for mark 350 chapter 13. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    What is the term for a group of consumers who share a set of social relationships based on the use of a product?

    Definition:

    brand community

    • Mark 350 chapter 11 quiz questions
    • 10 terms
    • Vocabulary for Mark 350 chapter 11 quiz questions. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    How is the level of optimism or pessimism about the future economy measured?

    Definition:

    consumer confidence

    • mark 350 chapter 12 quiz questions
    • 10 terms
    • Vocabulary for mark 350 chapter 12 quiz questions. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    As teenagers in the _____, the woodstock gen, also called "baby boomers" by market researches, created a revolution in style, politics, and consumer attitudes.

    Definition:

    1960s & 1970s

    • mark 350 chapter 13 quiz questions
    • 10 terms
    • Vocabulary for mark 350 chapter 13 quiz questions. Find, create, and access flashcards with Course Hero.

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