Tennessee's new anti-DUI campaign called sexist
Jordan Buie and Natalie Neysa Alund, email@example.com 8:27 p.m. CDT July 14, 2015
A new advertising campaign put out by the
Governor's Highway Safety Office has stirred up
controversy, as some have said
social listening homework
with Social Studio
Due: Wednesday, Feb. 8, 2017
32 HW pts.
You may work alone or have up to three people in the names section above (i.e. no more than 3
people). If you work with someone else, put EVERYONES name
The human brain processes 11 million bits of sensory information every second,
but the conscious mind can only process about 40 bits per second.
The rest of the information is processed unconsciously.
The subconscious processes
Exam I Study Guide
Monday, March 6
20% of your course grade
NOTE: Make-up exams are completely at my discretion although I think I have a
reputation for being reasonable.
You (or someone on your behalf) must call my office (974-5098) and leave a m
Any systematic investigation that attempts to understand the meaning
that things/ideas/experiences have for individuals from their own
Qualitative-discover something, smaller sample
Type of D
Allows us to determine the most effective advertising execution and to fine tune elements within the ad
You need an ad that has resonance: a quality that makes something personally meaningful or important to
COGNITIVE: What do you thi
When what you learned through
Secondary Research just isnt
Three Key Pieces of
1. The Target Audience - who is going to be interested in the
product category? The brand?
Who are these individuals demogr
Simmons National Consumer Studies
Bring consumer targets to life with vivid and complete profiles, including lifestyles, attitudes,
brand preferences and media use.
Annual survey of 30,000 consumers, measuring 8,000 brands and 700 psychogr
`THE PROCESS OF THEMATIC ANALYSIS
Thematic analysis is historically a conventional practice in qualitative research which involves searching through data to
identify any recurrent patterns. A theme is a cluste
If we knew what we were doing, it wouldnt be called Research. A. Einstein
Marketing Communication Research: The systematic and objective process of gathering, recording, and analyzing data
to aid in making informed communication decisions.
Key Decisions f