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MARKETING 360 Marketing Analytics

  • Average Course Rating (from 3 Students)

    4.8/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      67%
    • 4
      33%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 100%

    • Hard 0%

  • Top Course Tags

    A Few Big Assignments

    Always Do the Reading

    Background Knowledge Expected

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    • Profile picture
    Jan 23, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I loved this class. If you apply yourself to the class and pay attention to what the teacher has to say you will be able to apply this to any job/internship.

    Course highlights:

    I loved that fact that I learned SPSS. The internship I had over the summer hired me because I was familiar with the program. Even though it was not something I wanted to do in the future (work with SPSS) it is very useful for entry level positions.

    Hours per week:

    3-5 hours

    Advice for students:

    Don't skip class! Every class is valuable for your future.

    • Spring 2016
    • McCullough
    • Yes
    • Always Do the Reading Competitive Classmates Meetings Outside of Class
    • Profile picture
    Apr 27, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It is a good class to learn how to analyze marketing data and apply research to what you can learn about the market.

    Course highlights:

    A highlight is learning how to use SPSS. this is a market data tool that may be used in the future to help analyze data learned from surveys.

    Hours per week:

    3-5 hours

    Advice for students:

    Go to class, Zablah is pretty funny and there's class assignments most classes. He records his lectures but be real you're not going to go back and watch them so just go to class and listen.

    • Spring 2016
    • Alex Zablah
    • Yes
    • A Few Big Assignments Group Projects Requires Lots of Research
    • Profile picture
    Mar 30, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It is a lot like a statistics course. It is interesting applying the knowledge learned from statistics to analyze information in from a company.

    Course highlights:

    The highlight of this course is learning how to apply knowledge already learned. It takes "i'm never going to use this" and turns it into "I'm so glad I know how to do that"

    Hours per week:

    6-8 hours

    Advice for students:

    He records his lectures so unless there is an assignment, it is not necessary to go although I still went because it's interesting and easier to keep up if you're actually there in person. All of the assignments are on the syllabus so you'll know when they are. The tests aren't too difficult but be sure to study!

    • Spring 2016
    • Alex Zablah
    • Yes
    • Math-heavy Background Knowledge Expected

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