9, 10, 12, 15,16, 19
Types of Decisions and Problems
o Decisionchoice made from available alternatives
o Decision makingprocess of identifying problems and opportunities and then
resolving theminvolves effort both before and after the actual cho
The Market and Your Place in It
Defining and understanding your market
Identifying Market segments
Planning with Market Segments in Mind
Developing your business around the segments
you serve or intend to serve
Whats in the Marketing section
Willamette Furniture Sample Plan
This sample business plan was created using Marketing Plan Pro
marketing planning software published by Palo Alto Software.
This plan may be edited using Marketing Plan Pro and is one of 70+ sample
Love um/hate um
Customers the BIG Picture
Step back and look at the forest not the trees
If you look at your business only in terms of existing
customers and current products you risk losing sight of
broader customer needs
In the factory, we m
YOUVE GOT A PLAN
Spanking the Babys Butt
Keeping the Plan Alive
Evaluating and Questioning
Things to NEVER do in planning
Spank the Baby
The Business PLAN
Goals & Objectives
Simple statement: put a man on
Actually figuring out, step by step,
how to get there was the trick. It
involved carefully formulated goals
to support the mission and
objectives to support the goal.
It All Flows
THE KEY QUESTIONS
What is the pain or problem youve identified
How does your product or service address it
Does your value proposition resonate with the target market
How will you reach the target market
What is your competitive advantage
Can you su
Where Do You Start?
Unhappy is the fate of one who tries to
win his battles and succeed in his
attacks without cultivating the spirit of
enterprise; for the result is waste of
time and general stagnation. Hence the
saying: The enlightened ruler lays
Product Life Cycle
Where are we!
Product Life Cycle and Your
Explore the Product Life Cycle and
Its Impact on Your Business Plan
Gauging Where You are Now
Looking at Ways to Expand
Growth Directions Matrix
Life Cycle Stage
Death, Taxes, and
3 things you can count on!
Change is inevitable anticipate it!
Defining Outside Forces and Their Impact
If you dont accept change and manage it you
Overview and Growth
Furniture, like many industries today, is heavily dependent on the economy and
fluctuations in sales are not uncommon. While the furniture industry took a heavy hit during the
financial crisis of 2008, it has bounced back and as of lat
Defining What You Are
Values, Vision, Mission
of Values, Vision, and
What are the elements of each
Whos the Audience for each
Be able to write each statement for
What does it take to be
successful over the long haul?
Influencing the Value Equation
Best when price drives customer behavior
(commodity-products or low end, price
sensitive market segments)
You can exert significant influ
Any value in having them?
Who are your current competitors?
Who could become future competitors?
How do customers view your competitors?
Understanding them better by looking at
what they do & how they do it; by
Using Critical Success Factors for Strategic and Business Planning
Vision / Mission / Profile
What do we want to become / what is our purpose:
What do we have to do to get there:
Strategic Goal #1:
Outcomes / Critical Succ
Where the rubber meets the road
Bank Financing Criteria
Is there a market for the business?
What do you have for collateral?
How much money will YOU be investing?
Do you have a good credit record?
Do you have the education and ex
Making Money Doing
What You Do Best
Or determining what parts of
your business really add
Finding the Competitive Advantage
Q. WHY DO CUSTOMERS CHOOSE MY
COMPANY AND ITS PRODUCTS WHEN
OTHER COMPANIES IN THE INDUSTRY
HAVE MORE-OR-LESS THE SA
Critical Success Factors
What does it take to
Understand Critical Success Factors
Be able to determine what they are
Understand their relationship to
A CSF Thought?
Rapidity is the essence of war:
take advantage of the enemy's
Not much fun but absolutely
Financials in the Planning Process
How will you make money?
Assets vs Liabilities
Keeping track of the cash even its in
Have we fallen of the track f
Zombieland Extra Credit Movie Analysis
1. Evaluate the organizations current situation. Describe the external/market
At the start of the movie, the zombie apocalypse has already begun. A
virus has spread througho
Energy Efficient Cars
Economies of Scale
Dependent on Innovation
First Mover Advanta
Personal SWOT Analysis
As a senior at the University of Tennessee, I have been preparing for my graduation as
well as my life after college. Ive spent the past 4 years taking classes and what I need to know
Managers four functions
1. Set Goals
2. Organize Activities
3. Motivate and Communicate
4. Measure Performance
5. Develop People
*Effectiveness-degree to which the
SWOT Analysis Template
Student Name: Autumn Pucket
Internal atributes, skills, personality traits, etc.
that contribute to your success
Internal characteristics that might inhibit you
or put you at a disadvantage
Running Head: MANAGING HOSPITALITY HUMAN RESOURCES
Managing Hospitality Human Resources
1. The equal employment opportunity laws enacted by the U.S. Congress since 1964 have
focused on what four areas?
The laws that were enacted prohibited discriminatio
Possible Future Solutions
- For Medical Student Program
- Companies of the future
- Annual flat fee charge for unlimited employee access: $1,000
How it works?
Performance Management at Vitality Health Inc
Who should evaluate employees performance?
What should leaders do when (individual, team, organization) performance is lacking?
The employee's direct leader. Since their direct leaders typically know a
Why did Citibank introduce a Performance Scorecard?
How did Citibank expect the scorecard to influence the performance of its
Citibank introduce a Performance Scorecard in order to implement its
high service strategy on employees con
The Army Crew Team
Why does the Varsity Team lose to the JV team?
Rowing is a team sport, it emphasizes the teamwork, the overall
coordination and cooperation among the team members. Its important
for all eight rowers to synchronize their rowing and they
ASIMCO: Developing Human Capital in China
Analyze the management development model at ASIMCO.
Phase I ASIMCO build relationship with region government. Its very
important for further development under Chinese setting. Because the
government has power to