University of Tennessee logo * We aren't endorsed by this school

* We aren't endorsed by this school

All Courses (4)

  • {[ course.deptAcro ]} {[ course.courseNum ]}

    {[ course.deptAcro ]} {[ course.courseNum ]}

    Course Seal
    • {[ course.numDocs ]} Document{[course.numDocs>1?'s':'']}
    • {[ course.numQa ]} Q&A{[course.numQa>1?'s':'']}
    • {[ course.numFlashcardSets ]} Flashcard{[course.numFlashcardSets>1?'s':'']}
    • {[ course.numCourseAdvice ]} Advice

    {[ courseTotalContentMessage ]}

{[ filteredCoursesMessage ]}

MARK Documents

Showing 1 to 30 of 108

View all

MARK Questions & Answers

Showing 1 to 0 of 0

View all

MARK Flashcards

Showing 1 to 6 of 6

View all
  • 78 terms

    Term:

    social identity theory

    Definition:

    theory that argues that each of us has several "selves" that relate to groups

    • Mark 350 chapter 11
    • 78 terms
    • Vocabulary for Mark 350 chapter 11. Find, create, and access flashcards with Course Hero.
  • 71 terms

    Term:

    discretionary income

    Definition:

    the money available to a household over and above what it requires to have a comfortable standard of living

    • mark 350 chapter 12
    • 71 terms
    • Vocabulary for mark 350 chapter 12. Find, create, and access flashcards with Course Hero.
  • 43 terms

    Term:

    subculture

    Definition:

    a group whose members share significant beliefs and common preferences

    • mark 350 chapter 13
    • 43 terms
    • Vocabulary for mark 350 chapter 13. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    What is the term for a group of consumers who share a set of social relationships based on the use of a product?

    Definition:

    brand community

    • Mark 350 chapter 11 quiz questions
    • 10 terms
    • Vocabulary for Mark 350 chapter 11 quiz questions. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    How is the level of optimism or pessimism about the future economy measured?

    Definition:

    consumer confidence

    • mark 350 chapter 12 quiz questions
    • 10 terms
    • Vocabulary for mark 350 chapter 12 quiz questions. Find, create, and access flashcards with Course Hero.
  • 10 terms

    Term:

    As teenagers in the _____, the woodstock gen, also called "baby boomers" by market researches, created a revolution in style, politics, and consumer attitudes.

    Definition:

    1960s & 1970s

    • mark 350 chapter 13 quiz questions
    • 10 terms
    • Vocabulary for mark 350 chapter 13 quiz questions. Find, create, and access flashcards with Course Hero.

MARK Courses with Advice

Showing 1 to {[ numOfCoursesWithAdviceToShow ]} of {[ totalNumCoursesWithAdvice ]}

View all
Sort by:
{[$select.selected.label]}

Be the first to share words of wisdom!

Share advice on courses you've taken to help students like you.

Give Advice

Ask a homework question - tutors are online