Scope, Concepts and Drivers of International Marketing
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Introduction to International Marketing
The Introduction to
Scope, Concepts and Drivers
An Overview of the International
2-1 The Economic Environment of International
2-1a The World Economy
2-1b The Economic Development
MKT 6930International Marketing
Chapter 1 CASE Questions
Prepare answers to these questions in a Word File and upload to the dropbox on or
before the deadline.
Read Case 1-1: Alpaca Luxe at the end of Chapter 1.
1. What is the main product sold by Alpaca
International Trade: Institutional Barriers
3-1 Arguments for Protectionism
3-1a Protection of Markets with Excess Productive Capacity
3-1b Employment Protection and Protection of
Regional Economic and Political Integration
4-1 Determinants of Economic and Political Integration
4-1a A Common Culture
4-1b A History of Common Economic and Politi
4-1c Regional Proximity
ASSIGNMENT: Understanding Consumer Preferences by Country
1. Find the unit sales of toothpaste for each country shown in the table below. Then, use the report
to find the consumer preference for each product type within that country.
Market Attractiveness Report
The table below shows the comparing weighted country scores in order to see which country is the best
target market we shall choose.
International Strategic Planning
7-1 Developing an International Marketing Strategy
7-1a Developing an International Marketing Plan
7-2 The Rationale for Target Marketing
7-3 International Market Segmentation
Expansion Strategies and Entry Mode Selection
8-1 Going International: Evaluating Opportunities
8-2 Control versus Risk in International Expansion
8-3 Deciding on the International Entry Mode
8-3a Indirect Expo