DS6530 Summer 2017
Assignment 1: Questions for Continental Case
After reading the case Continental Airlines Takes Off with Real-time Business Intelligence,
answer the following questions. Add your answers to this document, underneath each question.
* Simon's work on structuredness of decision making processes
He proposed that decision-making processes fall along a continuum that ranges from highly
structured (programmed) to highly unstructured (non-programmed) decisions. Structured problems
1. How would you characterize the data provided by the data warehouse during the initial
Go Forward plan? How did the type of data in the data warehouse evolve over time in
support of the First to Favorite strategy?
During support of the Go Forward plan a
Decision Support Systems
Module 1: Introduction to Decision Support
Factors Affecting Managerial Decision Making