Case Study 3.1
Three influences on consumer behavior that IKEA is attempting to tap into are product,
place, and price.
IKEA is offering a childrens play center in order to appeal to consumers motivation,
attitude, and self-image.
Case Study 5.1
Some of the advantages of Web tracking over traditional survey-style marketing research
would be that it is significantly cheaper and faster than surveys. A major disadvantage is
that it with Web tracking, youre onl
Case Study 2.1
On a corporate level, Nike decided they needed to take a step further to service their
customers better. Their microenvironment, evolving technology, customer values and other
aspects were in mind with the developme
Case Study 1.1
Macys undertook the dramatic overhaul of its marketing strategy because
they realized they were focused on the wrong things in their corporation.
Sales are great but what is a sale without customers to make a sale?
Case Study 4.1
World Imports is a wholesaler devoted to the formation and sales of environmentally and
socially responsible fashion accessories, gifts, and home goods. They also design their
own products and work directly with loc