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MKTG 341 Marketing Research

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    • Profile picture
    Dec 15, 2016
    | Would recommend.

    This class was tough.

    Course Overview:

    It was very mathematical class. The professor is nice and can be helpful if asked. I enjoyed the statics behind it all. I would recommend this course if you enjoy math and are willing to put time and effort into projects.

    Course highlights:

    I learned that you have to do a lot of research and statics if you are going to go into the field of marketing research. Microsoft excel is a major key to getting through the class if you are unfamiliar with excel then do not take the class. It also a fun class because the projects make you think and are applicable to the real world for companies in Abilene area.

    Hours per week:

    9-11 hours

    Advice for students:

    Always have back up plans if the first did not secede. Always turn in all homework assignments and project in on time. Make sure to go to class if you miss one it can really effect you because every class is important.

    • Fall 2016
    • RyanK.Jessup
    • Math-heavy Group Projects Requires Presentations

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