February 6th, 2017
Case Analysis #2
1) What is Chris considering and what factors have to align to be successful?
Chris wanted to launch Mountain Man Light, a light beer formulation of Mountain
Man Lager, in the hope of attracting young
March 13th, 2017
Case Analysis #4
1) Which of the four managers proposals should Clark favor? Which is the second best strategy?
Which is the least viable?
I think that Anna Chongs solution should be favored, because it focuses on grow
March 21st, 2017
Case Analysis #5: TruEarth
1) Why was Cucina Fresca pasta successful? How would you compare the pizza
opportunity to that for pasta? How would you compare the product development
process for each?
Healthier gourmet pas
February 22nd, 2017
Case Analysis #2
1) How has Natureview Farms been successful in the natural foods channel?
One thing that has allowed Natureview Farms to be so successful is the strong brand they
have established. It took an unconv
Exam 2 Study Guide
Difference between primary data collection by observation and communication
o Observation: doesnt involve questioning respondents, involves recording
respondents actions, setting is important
o Communication: involves question
Exam 3 Review - List of Important Topics
Chapter 10 Data Collection
Understand what is meant by sampling and non-sampling errors.
Sampling Errors- statistically measured differences between the actual sampled results
and the results that would have been
A. Chapters 1 and 2
a. Basic understanding of commonly used marketing terms
i. Marketing concept-focusing on consumer wants and needs to distinguish
products from competitors offerings, integrates all organizations activities to
satisfy these wants
Final Exam Study Guide
Chapter 7 Asking Good Questions
What is meant by measurement?
o Measurement: rules for assigning numbers to objects to represent quantities of
It is not the person, event, or object that is being measured, but their