S A M P L E T E S T 2C I J 4 5 6 7 8
Multiple C hoice
Identifu the choice that best completesthe statementor answers the question.
W hich o ne o f t he f ollowing i s n ot a d ifferenceb etweena r etail b usiness nd a s ervice
Integrated Marketing Communications
Match each definition to the corresponding term.
b. AIDA concept
c. personal selling
k. pulling strategy
d. promotional mix
Discussion Questions Chapter 16
1. How does a Web sites ease of use affect its ability to create attention, interest, desire, and action? Visit the kitchen
and bath pages of Kohlers Web site (http:/www.kohler.com) and determine how successful the company