2311 Western Civilization I (11am to 12:15pm)
1 December 2015
Whos to Blame?
The Golden Age was put to an end by a conflict known as the Peloponnesian War.
This war occurred from 431 to 404 B.C.E between the two major p
September 26, 2016
Principles of Marketing
Cultural which is the set of basic values, perceptions, wants, and behaviors learned by a member
of society from family and other important institutions.
Social class which is re
Your Final Exam is due at the time of our scheduled Final Exam. This exam is due promptly
at the beginning of that Final Exam period (Ill announce that date later in the semester). This
exam must be typed (word processed). Pl
3-18. What microenvironment factors have affected Sonys performance since
Sony fell behind in technology and other companies like Apple, Samsung,
Google and Amazon started to boom and take over. Also Sony ha failed to
REVIEW FOR EXAM 1B
1. Define a Marketing Information System (MIS).
a. Marketing Information System: consists of people and procedures
dedicated to assessing information needs, developing the needed
information, and helping decision makers use th
21 January 2017
1. What is marketing myopia?
Marketing myopia is a term in marketing which suggests that business will do better in
the end if they concentrate on meeting customers needs rather than on
27 January 2017
There are different types of marketing strategies. Each marketing strategy can communicate to a
target market the benefits and features of a product. It can also include finding out wat groups of
13 February 2017
Cultural: is the set of basic values, perceptions, wants, and behaviors learned by a member of
society from family and other important institutions.
Social: is relatively permanent an ordered div
REVIEW FOR EXAM 1
Be prepared to answer listing, definitions, listing and discussion, and short to long essay
questions covering facts or application material from the following general areas.
1. What is marketing?
a. Marketing is a process by w
1 February 2017
CPA #3: Sony Company Case
3-18. What micro environmental factors have affected Sonys performance since 2000?
Political factors: Various governmental regulations in different countries, Sony has to adapt
Currently, I believe that Barbie dolls are in the maturity stage in the product life cycle. Because
Barbies have been around for many years and will be around for many more. The product life
1. Marketing myopia occurs when a company focuses on their own operations and
loses sight of the real objective of satisfying the customers and building customer
relationships. A marketing myopia is when a company will
Page 77 Wild Water Discussion Questions 1-3
1. Macroenvironment is the general environment that includes government,
economic conditions, and other fundamental factors that generally affect all
Competitive environment is
Drones are unmanned aerial vehicles whose flight is controlled by a remote control or control
panel. Some companies use drones to take pictures of their establishments and other use them for
surveillance. They can also be used by
1. Overall prices are higher at Kroger and Whole Foods than at HEB. Kroger and
HEB do price match where if a grocery store is selling the same product but
cheaper, you show the advertisement with the lower price to the cashier, an
1. The microenvironmental factors affecting Starbucks could be some of the
competitors such as McDonalds, Dunkin Donuts, Caribou and almost all cafs
are selling their own brew of coffee trying to compete with Starbucks
1. Coach had a variety of handbags but majority of the bags were the same but
different color. Even though the bags were the same there was something unique
about them. Based on the type of bag the price varied, but if the bag was
My passion is football and my goal I achieved was playing Division 1 football.
I am wired because its something I love to do. The should would be staying focused
everyday so I could get better.
This is not my funeral but its a celeb
6 February 2017
CPA 4: Microenvironment and the Macroenvironment for Starbucks
The microenvironment concerns the market in which Starbucks is operating, and external factors
that influence their business. They are unco
10 February 2017
CPA 5: Coach handbag company
What relevant information did you find? Write a paragraph that is an overview of
your research results that highlights a brief situational analysis, competition, current
Principles of Marketing
Dr. John R. Brooks
August 30, 2016
Question 1-18: Give examples of needs, wants, and demands FedEx customers demonstrate,
differentiating these three concepts.
Answer: So needs that FedEx customers have is
Barbie Extra Credit
Barbie was first introduced into the marketing in March of 1959. When Barbie was first
sold, the cost to buy a doll was averagely near $3.00. In this year, only 300,000 Barbie
dolls sold because it was still a new p
Charles Schwab online website offers online trading and investing. The Charles
Schwab Corporation is an American brokerage and banking company based in San
Francisco, California. The online website allows you to invest, bank, lend, and
Behavioral Models for Analyzing Buyers
1). Give a brief summary of the thoughts and ideas of each of the five men discussed
in the article. Go beyond the summary at the end of the article.
The Marshallian economic has a theory that explains purchasing dec
September 23, 2016
Principles of Marketing
The Coach brand represents a blend of classic American style with a distinctive New York spirit,
offering a design that is known for a distinctive combination o
February 17, 2017
Drones are unmanned aerial vehicles whose flight is controlled by a remote control or
control panel. Some companies use drones to take pictures of their establishments and others use
8 February 2017
Gen X Assignment
Why does Generation X skepticism about marketing make it harder for marketers
to gather data? What can they do to overcome or work around this skepticism?
Generation X skepticism abo