Case Study: ourperfectwedding.com
Claire has done a reasonably good job about target markets for her new web based business, and
understands the relevant needs quite well. But for the marketing mix, she as fallen short because
its not clear whether this b
According to the text:
o marketing is much more than selling or advertising.
the cost of marketing is about 25 percent of the consumer's dollar.
marketing affects every single aspect of your daily life.
marketing discourages research and innovation.