FINAL EXAM GUIDE
1. Page 639 Factors bearing
a. Customers needs
b. Distribution and promotion methods to be used
c. Competitive market structure
d. Economies of scale in production and distribution
e. Legal constraints
f. Operational structure
The important subject you choose to illustrate.
To choose things that are unique to the country
What is competition?
Competition is a dynamic ongoing process, the discovery and
3. What are the five desires that lets to a
1. Based on the lecture, what are two ways people can interact with each other?
Two ways people can interact
o Private voluntary agreements (free market)
o Force or threat of force (govt. as monopoly)
2. Based on lecture, what is marketing?