The three objectives of advertising are to inform, persuade, and remind.
Inform is typically used when a product is first being introduced. Persuade is
used typically when a product has a similar competitor and needs a reason
30 March 2015
Growing up, one of the most memorable feelings is falling in love. We all remember how
we feel when we met our first crush; how we feel both pleasure and pain at the same time. It
A product that is on display in Ulta Beautys stores would have to go throught the
1. Order Picking: Ulta has to pick what products it would like to have in stores
2. Product Packing and Protection: once those
Drones simply defined would be an unmanned aircraft but that definition does not
clearly define a drones capability. Drones have yet to reach their full potential could this
be because it is poorly defined or becaus
Principles of Marketing
May 2, 2017
Coca-Cola markets their Vitamin water by targeting the youth in how they are more into
the healthier lifestyle than the older generation. The youth is choosing water over any carbonated
1. Select two products that Lego produces and tell what Product Life-Cycle stage they are
-Lego create will always be in the first two stages of the product life-cycle because the
only limit is ones imagination.
Amazon wallet, Data collection, multiple avenue commissions sales
Sales werent as good as expected, Competitors have an expertise and customer base
already, competing against brand establ
Informative- All of the advertisement found on the website has some form of
informative advertisement from the Toyota more than a car to Nikes addiction. I believe
the reason this company is so successful with its advertisem
Functions of Marketing
The Marketing concept
Discrepancies of quantity and assortment
Separation between producers and consumers
Target market and Mass marketing
Elements of buying center
New task/modified/straight buying
Dimensions of buyers-sellers relationships
Step in marketing research
Sources of primary and secondary data
Chapter 1 - MARKETING KEY TERMS
Production - Actually making goods or performing services.
Customer satisfaction - The extent to which a firm fulfills a consumer's needs, desires, and
Innovation - The development and spread of new ideas, goo
5 basic areas of the marketing environment in the External market environment: the economic environment, the
technological environment, the political and legal environment, and the cultural and social environment.
Direct market environment: cust
Ch 3 quiz
What is the purpose of a competitor matrix? to help a firm compare its strengths
and weaknesses with those of its competitors.
Sales and marketing activity in international markets can be blocked by _,
which emphasize a countrys interests above
Chapter 6 quiz MKT
Which of the following is true of manufacturers? There are far fewer manufacturers than final
Which of the following situations would most likely involve negotiated contract buying? when the
buyer knows approximately what the
MKT 3301 CONNECT CHAPTER 11 QUIZ UHD 2017
1. The amount of goods being stored is referred to as
2. United Calba and Fernsland, two bordering countries, are connected through
a good transportation system that includes airways, roadways, an
MKT 3301 CONNECT CHAPTER 14 QUIZ UHD 2017
1. The sales manager of the Retro Butterfly Chair Corp. wishes to compensate
his sales force in a way that will provide some security, incentive, flexibility,
and control. The company should ideally offer its sale
MKT 3301 CONNECT CHAPTER 6 QUIZ UHD 2017
1. Which of the following may be a business or organizational customer?
All of these examples may be business and organizational customers.
2. Which of the following situations would most likely involve negotiate
MKT 3301 CONNECT CHAPTER 13 QUIZ UHD 2017
1. Which of the following promotion methods refers to communication with
noncustomers, including labor, public interest groups, stockholders, and the
2. Although many specialists m
MKT 3301 CONNECT CHAPTER 10 QUIZ UHD 2017
1. Which of the following is not true regarding channels of distribution?
Most consumer products are sold directly to consumers by the products'
2. When a channel has a shared "product-market comm
MKT CHAPTER 7 CONNECT QUIZ UHD
1. Which of the following statements is accurate regarding quantitative
Quantitative research seeks structured responses that can be summarized in
2. Marketing research helps managers make better marketi
Case Study A Car for Women, by Women
Your Concept Car (YCC), a product of Volvo has been planned and designed by women with
women in mind. The body of the car has been outlined with each of the four outside corners of
the car are visible sta
1. Which of the following is the correct sequence of steps in the marketing research
a. Defining the problem,: analyzing the situation; getting problem-specific data;
interpreting the data; solving problem
2. A product Assortment is
a. The set of
Southwest Airlines uses an aggressive hedging strategy for
Fuel can cost airlines up to about 40% of overall cost.
Competing airlines pay nearly double the cost for fuel.
Southwest hedging decisions is made by a small group of
43) In scenario C) [the test gives negative results (patient does not have lung cancer) when the patient
actually has lung cancer], a type 1 error occurs. A type 1 error happens when the null hypothesis is true
and you reject it or a False Positive.
Are you an Entrepreneur?
How Do you Know?
What Can You Do About It?
Are Entrepreneurs Born or
High need for
Low need to conform
High energy levels
Copyright Atomic Dog Publishing, 2006
The ability to influence through
communication the activities of others,
individually or as a group, toward the
accomplishment of worthwhile,
meaningful, and challenging
Accounting Class 1- Chapter 1
Product Cost vs. Period Cost
-Product cost is any cost that is required to get product into a salable
-Period cost is all other cost. How you provide the environment to run your
Fixed Cost vs. Variable Cost