For this week, the discussion will focus on Chipotle Mexican Grill. Find the link to a video
documentary on Chipotle, under the "Media" folder of Week 3.
Discuss Chipotle's (a) strategy and their (b) generic competitive strategy (low-costdifferentiation,
How strong are the competitive forces confronting lululemon in the market for performance-based
fitness apparel? Do a five-forces analysis to support your answer. (Minimum
requirements: 5+ paragraphs)
Rivalry among designers and marketers of perf