July 13, 2016
Statement that reveals the true function or purpose of the firm in a customer oriented
Its activities and reference markets are described
Its values are expressed
The business definition that constitute
Consumer Behavior 4120
Brain Facts: there are brain differences between generations.
Amigdala: seed of emotion in brain.
Pre-formal Cortex: seed of decision making.
Demographics: is information on the size, distribution, structure, and