The Importance of Interpersonal Skills
A. Understanding OB helps determine manager effectiveness
B. Technical and quantitative skills are important early in careers
C. Leadership and communication skills are critical as person progresses in
I. Selection Practices
1. The objective of effective selection is to match individual characteristics with the
requirements of the job.
B. How the Selection Process Works (Exhibit 17-1)
1. Applicants go through several sections:
1. Attitudes are evaluative statements that are either favorable or unfavorable
concerning objects, people, or events.
a. They reflect how we feel about something. In other words, saying, I like my job
Why Were Emotions Ignored in OB?
A. The Myth of Rationality
B. Emotions were seen as disruptive
C. Emotions interfered with productivity
What Are Emotions and Moods?
A. Introduction (Exhibit 41)
1. Affect is a generic term that covers a
Chapter 5 Notes
Search engine web-based programs that index the Web and allow people to find what they are looking
Search marketing: industry that has built up around search engine
Global Search-Engine Market Share
Search Engine Optimization
Copy Writing for the Web
Fundamentals of Web Copy
Overlap with traditional copywriting
o People read things quickly on the screen and take longer with actual hard copies
Typically more direct
Pyramid format of information the elevator pit
Web Site Development and Design
All sites should feature the standard conventions
Standard conventions: Elements such as links, menus, colors, and layout that are
distinct and can be recognized easily by users
Managing Marketing in a Digital World
The Big Picture Four Elements
Never put work in progress in you website. Everything is a work in progress.
Starts with thinking. Then you create. Then do something to engage your consumers. Optimizin
Headlines For Web Copy
Why Headlines Matter
The first-impression effect
o Get you in the door! Ex: other countries have employees stand outside their restaurant
that are very attractive to hand out food samples
They are the facades,
Web Site Building
Services and Tools
The concept of Software as a service (SaaS)
SaaS, or 'Software as a Service', describes when users 'rent' or borrow online software
instead of actually purchasing and installing it on their own computers. We buy the li
Nerds 2.0.1 Networking the Nerds
Architexts Boys Excite. now worth billions of dollars. Information technology is a large business. Did
some TV advertising , used their Venture funding to hire a real CEO, and the company had gone public.
Virtual Mall firs
I. Defining and Classifying Groups
1. A group is defined as two or more individuals, interacting and interdependent, who
have come together to achieve particular objectives.
2. Groups can be either formal or informal.
a. Formal gr
I. Why Have Teams Become So Popular?
A. Decades ago, it made news because no one else was doing it. Today, it is the organization
that does not use teams that has become newsworthy.
B. The current popularity of teams seems based on the evidence
A. Ethnicity is only one of the characteristics people bring when they join an organization.
B. The chapter looks at how ethnicity and individual differences in the form of ability affect
employee performance and satisfaction.
I. Motivating by Job Design: The Job Characteristics Model (Exhibit 8.1)
A. The Job Characteristics Model (JCM) JCM proposed that any job may be described by
five core job dimensions:
1. Skill variety: The degree to which the job requires a var
I. Defining Motivation
A. What Is Motivation?
1. Many people incorrectly view motivation as a personal traitthat is, some have it
and others do not. Motivation is the result of the interaction of the individual and the
A. What Is Personality?
1. Personality is a dynamic concept describing the growth and development of a
persons whole psychological system; it looks at some aggregate whole that is greater
than the sum of the parts.
2. Defining Pe
What Is Perception?
A. Definition: Perception is a process by which individuals organize and interpret their
sensory impressions in order to give meaning to their environment.
B. Why is this important to the study of OB?
1. Because peoples beha
CHAPTER 16 NOTES
A. A strong organizational culture provides stability to an organization.
B. For some organizations, it can also be a major barrier to change.
What Is Organizational Culture?
A. Definition of Organizational Culture
I. What Is Organizational Structure?
1. An organizational structure defines how job tasks are formally divided, grouped, and
2. There are six key elements (Exhibit 15-1):
B. Work Specialization
1. Henry Ford became
I. A Definition of Power
A. Definition: Power refers to a capacity that A has to influence the behavior of B, so that B
acts in accordance with As wishes.
B. Power may exist but not be used. It is, therefore, a capacity or potential.
I. A Definition of Conflict
A. There are several common themes which underlie most definitions:
1. The parties to it must perceive conflict.
2. Commonalties in the definitions are opposition or incompatibility and some form of
I. What Is Leadership?
A. Leadership is the ability to influence a group toward the achievement of a vision or set of
1. The source of this influence may be formal, such as that provided by managerial rank
in an organization.
2. But not
Marketing in the Digital Age
New rules for (E)Marketing
Power shift price match, loyalty programs, etc.
Increasing velocity digital marketing allows you to do things at a much higher speed; Ex:
Amazon Now sending your item to a
Copyrighting for the Web
FOR THE WEB
Dr. Jhinuk Chowdhury
Fundamentals of Web C0py
Overlap with traditional copywriting
Typically more direct
Pyramid format of information the elevator
Internet Marketing / Lecture 1
In the Digital Age
New Rules for (E)Marketing
Death of Distance
Primacy of Int
Ch 4 Web Analytics
Due to computational technology of devices; we can both generate and store data.
This creates opportunities for business to analyze individuals and businesses.
This couldnt be done in the past at ALL!
Applications tracks everything
Ch 5 Business Model
Basic categories of business models:
Business model is the method of doing business by which a company can sustains itself by