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MKTG 4330 Product Planning & Brand Management

  • Average Course Rating (from 2 Students)

    4.5/5
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    • 2 Advice
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    • 1
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    • Hard 50%

  • Top Course Tags

    Group Projects

    Participation Counts

    Go to Office Hours

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    • Profile picture
    Nov 03, 2015
    | Would highly recommend.

    This class was tough.

    Course Overview:

    This is such a great course. It is definitely tough, but professor Guzman is so knowledge and passionate. He makes the course fun!

    Course highlights:

    This class has great real world experience. The class project was very intensive and difficult, but worth the learning experience.

    Hours per week:

    6-8 hours

    Advice for students:

    Start on the group project REALLY early! The dates sneak up on you! Go to his office hours as much as possible, he is there to help and really tells you what he expects on the project to get an A!

    • Spring 2009
    • GUZMAN
    • Yes
    • Go to Office Hours Group Projects Participation Counts
    • Profile picture
    Oct 28, 2015
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    Easy class and easy teacher. It is easy to achieve an A in this class. Course consisted of Exams, Group project, and Participation grade.

    Course highlights:

    I learned how powerful brand is through this course. The project give you hands on marketing practices, specifically branding.

    Hours per week:

    3-5 hours

    Advice for students:

    Come to class regularly. Study the powerpoint for exams. Pick the right classmates for group project.

    • Spring 2009
    • GUZMAN
    • Yes
    • Group Projects Participation Counts Requires Presentations

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