Influences on Purchase Decisions
Economic, Political, Regulatory, Competitive,
Also uncontrollable such as a natural disasters; floods,
hurricanes, natural disasters.
Centralized vs. Decentraliz
Dr. Bob Skalnik
November 5, 2013
In business today, many people believe that advertising and promotion are the
communication links between buyers and sellers. Many believe that marketing communication
! Originating before the beginning of time, Christianity was brought up and spread vastly
through the Greco-Roman culture. It is the worldview that believes one will receive
ultimate salvation by having faith in one true God. One individual who had a majo
Human beings are believed to be completely helpless and lost without God, giving them
meaning and purpose to their whole life. In Christianity, the individual person gains their
true purpose by repenting of their wrongs and have full dedication to God. Al
1) Focused on the product that they lose focus on the marketplace
b. Selling Concepti. With an aggressive sales approach you can sell
c. Marketing Concept
The customer is king on the company
The marketer can influence these processes
Evaluation of Alternatives
i. Do not know if you made the right choice in your purchase 11.
Business to Business
a. Four P's
Products: often relatively technical
Service frequently very important
Promotion: more emphasis on personal selli
Generally high levels of discretionary income.
Relatively stable political environment
Relatively stable political environment Favorable attitude toward
foreign investment Growth economy Strong technological
1. Concept of Market
Use of genetically modified foods. Social and Legal restrictions.
Technological Capabilities Import/Export Franchising
Contractual agreements under which franchisees buy into an existing
business plan. Licensing
Agreements that grant foreign firms the r
In last decade, US exports have increase 72%
US is largest exporter of services and retailing
Most profitable US service exports are in the areas of engineering,
finance, computing, insurance, and entertainment Some Global
- Attempt that a company takes to coordinate the various elements of the marketing
communications program into a consistent, uniform effort.
- Mission: what are you trying to accomplish?
- Money: How much can be invested