MKTG 2301 * We aren't endorsed by this school

MKTG 2301 PRINCIPLES OF MARKETING

  • Average Course Rating (from 4 Students)

    4.8/5
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    • 4 Advice
    • 5
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  • Course Difficulty Rating

    • Easy 25%

    • Medium 50%

    • Hard 25%

  • Top Course Tags

    Group Projects

    Always Do the Reading

    Great Intro to the Subject

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    • Profile picture
    Jan 12, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Mr. McCormick is one of the kindest and most knowledgable professorts I have had at St. Edwards. Not only does he have first hand experience in the marketing industry, but he has also has strives to have a genuine connection with his students. If you are struggling with his class he will go out of his way to make sure you are studying correctly and will offer any advice neccessary.

    Course highlights:

    The highlight of this course was the group marketing analysis project that everyone did at the end of the semester. This project not only solidified my passion for business but made me realize the amount of work that goes into making a product work and how to successfully market it to the outside world.

    Hours per week:

    6-8 hours

    Advice for students:

    Reading the textbook and attending every class will be key to earning a good grade in this class. Despite his kindess, Mr. McCormick takes this class seriously and expects you to do the same. Studying the night before a test, no matter how great of a test taker you are, is not recommended.

    • Fall 2016
    • McCormick,MontgomeryPatrick
    • Yes
    • Always Do the Reading Group Projects Participation Counts
    • Profile picture
    Nov 16, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    He is a great professor that helps the students in any ways he can. His tests and quizzes revolve around the book and lectures and are very easy to study for.

    Course highlights:

    I learned alot about the proper ways and channels to market a business.

    Hours per week:

    3-5 hours

    Advice for students:

    Read your book and study the book for tests!

    • Fall 2016
    • McCormick,MontgomeryPatrick
    • Yes
    • Great Intro to the Subject Always Do the Reading Group Projects
    • Profile picture
    Oct 12, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This class was incredibly insightful without being too difficult. Professor McCormick is a very good teacher and I appreciated how straightforward he was with everyone in class.

    Course highlights:

    It really showed me how the marketing side of business impacts and is impacted by other sectors of business.

    Hours per week:

    0-2 hours

    Advice for students:

    Take very good notes, notes are exactly what will be on the exam. You can get away without doing reading, but you will need to go over everything eventually and reading the book helps.

    • Fall 2014
    • McCormick,MontgomeryPatrick
    • Yes
    • Great Intro to the Subject Many Small Assignments Group Projects

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