MKTG 3307 Summer - Sample questions Exam 1 Chapters 1, 2, 3, 5, & 8.
1. - are an organizations special capabilities, including skills, technology and
resources that distinguish it from other organizations and that provide value to its
Probability and Non-Probability Sampling
A probability sampling method is any method of sampling that utilizes some form of
random selection. In order to have a random selection method, you must set up some
process or procedure that assures that the diffe