1) What is marketing?
a. More than selling and
b. Why is it important?
2) Production Orientation
3) Marketing Orientation
a. Different types of utilities provided:
b. _trying to carryout the marketing concept.
c. offer c
1. Considering that promotion objectives for a product vary according to the stage of
the adoption process, which of the following adoption stages corresponds to the
promotion objective of reminding?
2. Which of the following is true of in
CH 1 - 1 Which of the following is a difference between non profit organization and other business firms?
CH 1 - 2 In a command economy, _.
CH 1 - 3 A firm with a marketing orientation is most likely to:
CH 1 - 4 Which of the following activities is not p
Kate Brown has operated her small repair shop as a sole proprietorship for several years, but
projected changes in her businesss income have led her to consider incorporating. Kate is married and
has two children. Her familys only income, her annual s
14-15 Ybor City Tobacco Company has for many years enjoyed a moderate but stable
growth in sales and earnings. In recent times, however, cigar consumption and
consequently Ybors sales have been falling, primarily because of the publics greater
Ch. 3 Computer-Related Problem
3-11. Use File C03 on the computer problem spreadsheet. Diction Publishing estimates that it needs
$500,000 to support its expected growth. The underwriting fees charged by the investment banking firm
13-37 Use the model in File C13 to solve this problem. West Coast Chemical
Company (WCCC) is considering two mutually exclusive investments. The projects
expected net cash flows are as follows:
Expected Net Cash Flows
12-29 Ezzell Enterprises has the following capital structure, which it considers to be
optimal under present and forecasted conditions:
Debt (long-term only)
Total liabilities and equity 100%
For the coming year, management expects af
7-16. Cary Corporations forecasted 2016 financial statements follow, along with industry average ratios.
Calculate Carys 2016 forecasted ratios, compare them with the industry average data, and
comment briefly on Carys projected strengths and weakne
Your corporation has the following cash flows:
If 70% of idividends received are excludable, and if the
applicable tax table
Ch. 5 Computer-Related Problem
5-20. Use File C05 on the computer problem spreadsheet.
Assume today is January 2, and the expected inflation rates for the next five years are as follows: