Segmentation of Markets
Enlyten will segment our markets based on the geographics, demographics, psychographics,
benefits, and usage rate of our ideal consumer.
Enlyten will develop a more regional approach for
Market Research Analysis
After surveying the online market, most of our survey participants use their free time to watch
television, browse the internet and go out with friends. Twenty point two percent watch
television, 21% browse the internet
Analysis of Enlytens 4Ps
After taking into consideration the results from surveying the market for Enlytens products, a
plan for our product, price, place (distribution) and promotion has been developed. Our product
can be summarized by our two strips, El
Social Media & Romantic Relationships: Has Technology Ruined Romance?
Collage of photos of people on dates/dating with an overcastting narration from Robbie.
In this scene, we will give the introduction of what to expect from the video and a
Secondary Research - The Effect of Social Media on Romantic Relationships
Before Romance Hit the Internet
Before the use of social media became popular, romantic relationships were more personal.
Expressing your interest in someone meant passing them a no
Schema: method of organization
Temporal order of how things workget cart, enter store, look at list, etc.
o We categorize this based on spacing and time (scripts)
Use to navigate
Grocery stores usually laid out similar to make shopping easier
Chapter 2 Summary
The Paradox of Choice covers many aspects of buying behavior based on consumer choice. Chapter 2
covers the abundance of choices we face due to a wide variety continuingly opening up to us.
Choosing Utilities o The advent of competing u
The Paradox of Choice: Chapter 3-Deciding & Choosing
Choosing well is difficult, and most decisions have several different dimensions
Most good decisions will involve these steps: o Figure out your goal or goals
o Evaluate the importance of each goal
The Paradox of Choice : Chapter 1 Lets Go Shopping
A Day at the Supermarket
- Large varieties of products with multiple types to choose from even in a moderate sized grocery
- Could spend better part of day comparison shopping, but dont have time fo
Customer Insights Midterm Review
History of Customer Insights
1. 3288 B.C.: Invention of the wheel inventions make things more efficient; people are
lazy physically and mentally
2. 1831: There was a boat trip
a. 5 day exploration
b. Charles Darwin natural