Application Assignment #2: Chapter 7 Persuasion
1. Whey Protein from Body Fortress: Body Fortress is using both the Central and
Peripheral route of persuasion. If they are speaking to an audience that does not know a
whole lot about their product of prote
What is a group?
o Two or more people who, for longer than a gew moments, interact with and influence one another
and perceieve on another as us
Five people waiting at the same corner for a bus. NO.
People attending worship service. YES.
Process by which a message induces change in beliefs, attitudes, or behaviors
o Education v. Propaganda
How we determine what a message is is based on our belief.
Paths that lead to persuasion
o Mindful v. mindless
Mindful: times when you a
Conformity and Obedience
Moralities v. Law which one do you follow?
Crimes of Obedience: violation of one rule and following another.
Situational if you are in a compromising position, you should not conform. But if you are in an appropriate situation
Belief v. Attitude
Belief: individual piece of information about something like opinions and facts
You think that George Washington was the first president
Attitude: global evaluations toward some object
I dislike politicians
Attitudes include beliefs, th
Altruism- A motive to increase anothers welfare without conscious regards for ones
Social Exchange Theory- The theory that human interactions are transactions that aim to
maximize ones rewards and minimize ones costs.
Need to Belong- A motivation to bond with others in relationships that provide ongoing,
Proximity- Geographical nearness. Proximity (more precisely, functional distance)
powerfully predicts liking.
Mere-exposure effect- T
Aggression- Physical or verbal behavior intended to hurt someone.
Hostile Aggression- Aggression driven by anger and performed as an end in itself. (Also
called affective aggression)
Instrumental Aggression- Aggression that is a means to some o
Prejudice- A preconceived negative judgment of a group and its individual members.
Stereotype- A belief about the personal attributes of a group of people. Stereotypes are
sometimes overgeneralized, inaccurate, and resistant to new information.
PSYCHOLOGY SUBDISCIPLINE DESCRIPTION
Biological psychology (Neuroscience) what happens in the brain, nervous system, and other
aspects of the body.
The mind is what the brain does.
IAT Assessment: Implicit Association Test
In my IAT: Implicit Association Test, my results shown were that I preferred
white females at the top (positive), black males and white males spread evenly in the
middle, and black females towards the bottom (nega